News

• Today, the Internet is a bigger advertising medium than radio, outdoor advertising and the Yellow Pages, and about the same size as consumer magazines
  

• More than 86% of new website visitors arrive via search engines
  

• Search-engine advertising is growing rapidly and now accounts for 45% of all online advertising. (Source: PricewaterhouseCoopers LLP)
  

• Search engine advertising grew 5 times as fast as display ad revenue in 2008 
  

• U.S. Average Online Cost Per Lead (CPL) = $2.27 (Source: Pontiflex). 
  

• Google is No. 1 Search Engine worldwide with 67.5% market share (Source: comScore). 
  

• 90%+ users  do not go past first page of Search Engine Results (Source: SMX Search Analytics). 

• 89% of consumers research products online, yet only 7% of sales happen online (Source: Yahoo)

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