Online Marketing Spend Surpasses Local and National Spot TV!

 

According to Meyers Publishing, 2009 will be the first year that online marketing spend...surpassed...click here for the full story.

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News and Events

News

  • Today, the Internet is a bigger advertising medium than radio, outdoor advertising and the Yellow Pages, and about the same size as consumer magazines

 

  • More than 86% of new website visitors arrive via search engines

 

  • Search-engine advertising is growing rapidly and now accounts for 45% of all online advertising. (Source: PricewaterhouseCoopers LLP)

 

  • Search engine advertising grew 5 times as fast as display ad revenue in 2008 

 

  • U.S. Average Online Cost Per Lead (CPL) = $2.27 (Source: Pontiflex). 

 

  • Google is No. 1 Search Engine worldwide with 67.5% market share (Source: comScore). 

 

  • 90%+ users  do not go past first page of Search Engine Results (Source: SMX Search Analytics). 



    • 89% of consumers research products online, yet only 7% of sales happen online (Source: Yahoo)

 

Events

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