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This post is so Technarti can claim out blog

I can’t remember the last time I picked up the yellow pages.  But, given the demographic the yellow pages can be an important part of the marketing mix.  But if I was a business servicing a local area and I could only afford one marketing tactic, it would be Local Search.  Local Search is the process of getting a business listed on a search engine with a geographical modifier attached to a targeted key phrase.  Let's take Google as an example.  Type in "roofing contractor + your city name”. Something like this: roofing contractor Madison W

Over the past 10 years I have seen MANY ad agencies allow themselves to get left behind in terms of the Internet.  Most will do a website, but past that, how to implement Internet Marketing is still a mystery.  Given the exponential growth of the internet, that is a big mistake.  Not only are many companies moving away from TV and Radio.  They are moving towards Internet Marketing.