Here, we’ve come up with the top 5 customer objections to SEO and the reality behind each scenario:

1. “My budget is already allocated.”  You may have a budget committed to various media such as print, radio or TV.  The truth is that with these traditional marketing tactics, you’re targeting hundreds to thousands of people that are not necessarily looking for what you have.  With Search Engine Marketing, you’re targeting people who are specifically looking for your product or service.  The idea is not to abandon you’re traditional marketing strategy, but to compliment your efforts through Search Engine Marketing and optimize streams of income.

2. “Search Engine Marketing requires a large budget.”  This isn’t necessarily true.  With Search Engine Marketing you’re in total control of the budget.  In Pay Per Click, for instance, you can set a daily budget so you know how much you’re bidding for each key phrase.  In Natural Ranking, you can achieve a significant amount of traffic to your website for as little as $250/month.  A good online marketing company will sit down with you and take a look at your overall budget and come up with a strategy that maximizes your marketing dollars while using the right mix of Search Engine Marketing tactics.

3. “I have enough business without the web.”  The idea of any business is to expand your business, right? You want it to grow, make more money and be successful.  The web isn’t going anywhere and if you don’t invest in online marketing your competitors will get there before you and you’ll be left behind.

4. “The key phrases I’m interested in are too competitive.”  Even if it’s too competitive you’ve got to get in the game at some point… it’s your business.  Secondly, instead of optimizing for the more competitive, broad key phrases (e.g. solar energy), you can optimize for more specific key phrases (e.g. solar renewable energy or solar wind energy) and get just as good, if not better results in a shorter period of time.

5. “We cannot afford to redesign our website.”  Your website doesn’t need to be completely redesigned in order to benefit from a successful SEO campaign.  With the use of landing pages (accessible via the sitemap) we can create compelling content and a strong “call to action” that will get searches to take action and turn into a lead (or sale) for you.