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Internet Marketing - The Godzilla That Most Don't See
In less than 10 years a whole new industry has grown right before our own eyes...Internet Marketing. Most of you reading this are probably saying, what? I know a lot about Internet Marketing, I have lived it and in fact I sell it. But if you work with other businesses you know that you are the exception. Most have no clue as to the pervasiveness of Internet Marketing and the dramatic impact it can have on their business. Can you imagine not being aware of something that could cut your marketing spend by 50% and/or double or triple your leads? It's not their fault. So much is happening so quickly, that frankly, most have just missed it. Many businesses are still trying to figure out that the yellow pages are not the investment that they once were. As a marketing professional, how many times have you recommended to a local business that they increase their yellow page spend in the last 3 years? This is why businesses need you. This monumental shift in how we market creates a huge opportunity to sell Internet Marketing services. Bill Gates seized an opportunity when he saw it and the rest is history. Everyone that sells Internet Marketing today has a similar opportunity to get in on the ground floor. And the good news is that this shift is actually great for the businesses and their customers. With Internet Marketing we can target and measure like never before. How many businesses know what their current marketing efforts are yielding? I have been selling marketing to businesses for over 16 years. In that time, I have only met 1 company that actually knew the true value of their marketing efforts. As a marketing professional, you know that proving that your marketing suggestions are working is the Holy Grail of marketing. Finally, with Internet Marketing we can answer all the “measurement” questions. How many times have you missed a significant business shift? How many times have you said, if I had only recognized "that" was going to happen! If I had only taken advantage of that! Don't let this be another opportunity that you are missed. Start selling Internet Marketing right now!
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